Find the Right Cleanser

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  • Moisturizing Shampoo

    • Best For: Very dry, thick, coarse, or damaged curls
    • Key Benefits: Ultra-moisturizing & non-stripping
    • When to Use: 1–2x/week or as your regular non-lather cleanser
    • Free From: Sulfates, silicones & harsh chemicals
  • Deep Cleansing Shampoo

    • Best For: Fine to medium textures; regular use
    • Key Benefits: Deep cleanse with lather
    • When to Use: 1–2x/week for deep clean & gentle but effective wash
    • Free From: Sulfates, silicones & harsh chemicals

Find the Right Styler

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  • Curl Cream

    • Best For: Medium → coarse, dry, curly or coily hair (dense curls, hair prone to dryness)
    • Purpose: Adds moisture, softness, and light to medium hold — great for hydration, frizz control, softness and natural definition.

    Use cream when your curls need moisture, softness and frizz‑control.

  • Flaxseed Gel

    • Best For: Wavy to tightly curly/coily hair when you want definition, hold, and long-lasting shape
    • Purpose: Provides structure, curl clumping, hold, and definition; helps curls stay defined longer, reduces frizz.

    Use gel when you want hold, definition, curl clumping and long-lasting style.

  • Volumizing Foam

    • Best For: Fine to medium hair, wavy hair, or curls that get weighed down by heavy creams
    • Purpose: Gives airy lift, volume, light definition without stiffness; keeps hair light & bouncy.

    Use foam when you want volume, light hold, airy definition — especially on fine, wavy or easily weighed-down curls.